Pig International - March 2012 - 23

22 |
❱❱ PIC after 50 years
"In the past, customers just wanted
product information - what we had
to offer and when they could get it.
Now, most of our pig farmers in the
more mature markets are looking for
tailored genetics to suit their particular
businesses, so we are more involved
with their long-term planning and
help them spot new opportunities.
"It's very exciting, because we are
much closer to our customers and
we are working more closely with
the pork supply chain, looking for
new opportunities to meet specific
requirements of the retail trade.
"At the same time, our eye is always
on the total economy and we still focus
on our core lines, using genomics and
exploiting our international genetic
database to identify traits and improve
our pigs at the commercial level."
Corning explained that PIC provides
what she describes in computer terms
as "the intel within a genetic package"
- the element that makes it work. She
is confident PIC will continue to share
information among divisions in different
countries and its huge database to
source new products to help pig
producers across the world meet their
changing demands successfully.
"Adding value is the new exciting
element and it requires closer contact
with pig farmers. Instead of just sales
staff, we need technical advisory

Some of the PIC lab training microscopes used to teach UK pig producers about
sperm morphology analysis.
teams to provide an interface
with pig producers to help
them push forward and
develop their businesses
in the right direction."
And with the recent
shipment of more than 1,000
high-health breeding pigs
from the U.S. to key account
Gvardia in Russia, as well as
new opportunities in China, PIC
is set to forge ahead for many years as
an international leader in providing pig
breeding stock and technical support to
commercial pig producers around the
world.
PIGI

PIC UK general manager Sue Corning
and Tulip Ltd. agriculture director
Andrew Saunders at the opening of
the new PIC Gene Technology centre of
excellence in England.

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Table of Contents for the Digital Edition of Pig International - March 2012

Contents
Pig International - March 2012 - Cover1
Pig International - March 2012 - Cover2
Pig International - March 2012 - Contents
Pig International - March 2012 - 2
Pig International - March 2012 - 3
Pig International - March 2012 - 5
Pig International - March 2012 - 6
Pig International - March 2012 - 7
Pig International - March 2012 - 8
Pig International - March 2012 - 9
Pig International - March 2012 - 10
Pig International - March 2012 - 11
Pig International - March 2012 - 12
Pig International - March 2012 - 13
Pig International - March 2012 - 14
Pig International - March 2012 - 15
Pig International - March 2012 - 16
Pig International - March 2012 - 17
Pig International - March 2012 - 18
Pig International - March 2012 - 19
Pig International - March 2012 - 20
Pig International - March 2012 - 21
Pig International - March 2012 - 22
Pig International - March 2012 - 23
Pig International - March 2012 - 24
Pig International - March 2012 - 25
Pig International - March 2012 - 26
Pig International - March 2012 - 27
Pig International - March 2012 - 28
Pig International - March 2012 - 29
Pig International - March 2012 - Cover3
Pig International - March 2012 - Cover4
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